Detroit MC Eminem has fallen victim to yet another MTV Award segment after controversial funnyman Sacha Baron Cohen landed head first on the rappers lap.
Em had just finished performing at the MTV Movie Awards for the first time in four years when Cohen's bit took wings as his fashion expert alter ego "Bruno."
Bruno flew over the audience in a dove outfit chanting "Ich bin Bruno. Ich bin dove of peace,"when he purportedly suffered a technical difficulty which subsequently caused him to land upside down on Em's lap--bare ass in face.
Em who apparently wasn't in on the gag as he sprung out his seat screaming "Are you serious? Are you fucking serious."
As a suspended Cohen cracked jokes about the incident, stating, "Is the real Slim Shady about to stand up?" Eminem and his entourage shoved the comedian.
They left their seats and walked out of the Universal Amphitheater shortly after.
This isn't the first time MTV has been the on the butt-end of an MTV Award show segment.
At the 2002 Video Music Awards, Em found himself amidst yet another uncomfortable situation this time involving Triumph The Insult Comic Dog.
You can check out video of that incident here and of the Bruno "incident" here.
In related news, Eminem has been crowned artist of the decade for selling more albums than any other artist in the past 10 years.
Em's total sale count comes in at a whopping 31,127,000 albums sold topping The Beatles,Time Mcgraw, Toby Keith, and Britney Spears in the top 5 spots.
The only other two rappers to come close were Nelly, selling 21, 206,000 records and Jay-Zwho has sold 19,379,000 records since 2000.
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Jay-Z Inks Rocawear Expansion Deal, Reunites With Eminem
Hip Hop mogul Jay-Z will soon be launching a worldwide takeover with his Rocawear brand as he secures an expansion deal that would result in the opening of more than 300 locations inGreater China.
Early last year, Jay sold Rocawear to Iconix for $204 million in cash. As part of the deal, Jay would remain Rocawear's chief creative officer, retaining his stake in the company and heading up all product development, marketing and licensing.
According to reports, Iconix China has signed an expansion in Greater China with Bosideng International Holdings.
Bosideng will manufacture and distribute Rocawear men's and women's products fromSpring 2010. It plans to open over 300 Rocawear free-standing stores and shop-in-shop concepts within the next three years.
"When Iconix purchased the Rocawear trademark two years ago, Neil Cole and I made a commitment to building Rocawear into a global lifestyle brand," Jay said in a statement.
"Our expansion into China is a validation of our joint efforts to bring an authentic interpretation of American fashion to young people around the world."
As part of their efforts, Jay & Co also launched a social networking site, Roc4Life.com, "a social destination that offers exclusive lifestyle news, fashion, and cultural connections."
Jay-Z Reunites On Stage With Eminem
In related news, Jay and Eminem reunited on stage last night, June 1st (09), as part of a "Dj Hero"videogame promotion.
The two traded versus at the game's launch party for which they were both contributors of.
DJ Hero is a DJ simulator similar to the ultra-popularGuitar Hero series.
You can check out pics of the performance here and learn more about the game here.
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Styles P Inks Novel, Jadakiss Teams Up With Cam'Ron
Yonkers rapper Styles P is setting out to diversify his list of accolades as he adds published author to his resume.
According to XXL, Styles is currently working on a novel which he describes as a "jail mystery."
"I got a fiction book called Mr. Invincible coming out Nicki Turner Presents,” Styles tells XXL.
“It’s just a fiction joint. It’s a little story, I’m just trying to get in another lane and do something creative and you gonna get to see it in a minute.”
When asked if he had any help putting the work together Styles replied, “They got a little editing team but all the writing is me, all the idea is me, all the thought is me.”
In other news, fellow D-Block member Jadakiss will be teaming up with Cam'ron for some collabos as well as an upcoming tour.
“We actually working on a few more songs right now,” Kiss told MTV.
“I’m about to throw him on the ‘Who’s Real’ remix. Hopefully him and Kanye. We’re about to just trade off two or three more songs each, and we’re gonna rock."
The two will also be setting out on a country-wide tour, titled the Boss of Bosses Tour.
“We’re doing House of Blues-type joints. ‘Hood venues — but not too ‘hood.”
Dates have yet to be announced.
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